Let’s take a field trip back to a time and place that few of us remember well. In 1963, the communities of the Treasure Valley were quite different. Boise’s population was only about 40,000 and had just opened its second…
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A Master Class in Custom Furniture
When my son was born eight years ago, I went bananas trying to make everything perfect before the little bundle of joy/terror arrived. Baby-proof house? Check. Vast supply of diapers, clothes, and educational toys? Check. But even after the spare…

What It Takes to Be #1 in the #2 Business
You know what grinds my gears? When small businesses and startups become successful because they are incredibly good, and then that quality disappears as their success grows. American-made Craftsman tools were replaced with cheap, foreign knockoffs. The incredible Pyrex cookware…

Seeing 2020
At first, Eagle Vision One seemed too good to be true, such that it might be the setting for a modern Pleasantville film. Their offices are beautiful and could pass a white glove inspection any day of the week. The…

The Savvy Shopper
One look at me and it’s obvious that I know everything about fashion. I’m the Ru Paul of white, middle-aged, strong-fat guys. OK, so I don’t actually know anything about fashion. That’s why I learned so many new terms by…

Quest for Innovation
Let’s take a field trip back to a time and place that few of us remember well. In 1963, the communities of the Treasure Valley were quite different. Boise’s population was only about 40,000 and had just opened its…

Charity Unleashed
I am grateful for people like Brian and Jodie Rencher, owners of Advanced Dental Care of Twin Falls. I could use this space to tell you how successful their business is (very), how advanced their technology and treatments are…

Diamond Hugs
When I first spoke with Rick, the founder of Diamond Heating & Cooling, I was not impressed when he told me, “Taking care of clients is our top priority.” You see, just about every HVAC website, ad, and mission statement…

The 2020 Idaho’s Best Magazine is Coming in Hot
As successful as our 2019 Best of Treasure Valley awards were, sadly, I didn’t know if we were going to do it again. Now is not the time to rehash the gynormous roadblock that lay before us at the…

The Best is even Best-ier!
No other “best of” contest cares about getting it right as much as Idaho’s Best does, period. What sets Idaho’s Best apart is our relentless aim to find and recognize the very best companies and places that Idaho has to…